The Journey Coffeehouse is a community-centered café concept based in East Texas, originally created to serve a local ministry community with global connections. The refreshed visual identity aimed to better represent this heart and purpose, blending elements of coffee culture with subtle nods to global outreach. The resulting combination mark includes a versatile logo system, featuring both a full logo and a standalone global coffee bean icon for flexible use across signage, packaging, and other brand touchpoints. While the final brand direction evolved, this concept was applied to various case studies, including interior and exterior signage and a packaging design exploration.