Reverie was created to address a gap in the jewelry market—adult women without piercings often struggle to find stylish, high-quality clip-on earrings that fit their needs. Many existing options are either lost in large e-commerce categories or lack the sophistication and variety that fashion-conscious women seek. The goal was to design a seamless and elegant online shopping experience where users could effortlessly browse and discover clip-on earrings tailored to their lifestyle. Targeting women aged 30-60 who value timeless, artisanal, and curated jewelry, the website embraces a sophisticated and elegant tone. The final deliverable is a functional website prototype optimized for both desktop and mobile, ensuring a visually appealing and intuitive shopping experience. From a carefully curated homepage to a streamlined shopping flow, the website reimagines how women without piercings find earrings they love to wear daily.

Reverie

Web Design

Spring 2025

Adobe XD, Illustrator

A pink jewelry box containing a pair of gold hoop earrings, placed on a pink background.

A pink jewelry box containing a pair of gold hoop earrings, placed on a pink background.

Three pairs of heart-shaped earrings in rose gold, gold, and silver on satin fabric with promotional website header and shopping buttons.

Three pairs of heart-shaped earrings in rose gold, gold, and silver on satin fabric with promotional website header and shopping buttons.

Close-up of a woman wearing elegant pearl and metallic earrings on a pale background, with text promoting loose, comfortable earrings that do not get lost or feel tight.

Close-up of a woman wearing elegant pearl and metallic earrings on a pale background, with text promoting loose, comfortable earrings that do not get lost or feel tight.

A pair of gold heart-shaped earrings with small hoops, placed on pink satin fabric, featured on a Valentine's themed jewelry webpage.

A pair of gold heart-shaped earrings with small hoops, placed on pink satin fabric, featured on a Valentine's themed jewelry webpage.

Product display of three pairs of earrings with different designs on silk fabric background. The first pair are rose gold heart-shaped dangle earrings, the second pair are pearl drop earrings with gold hooks, and the third pair are gold open-heart ea

Product display of three pairs of earrings with different designs on silk fabric background. The first pair are rose gold heart-shaped dangle earrings, the second pair are pearl drop earrings with gold hooks, and the third pair are gold open-heart earrings.

Online jewelry store homepage featuring gold, silver, and rose gold earrings on a blush pink background with a filter menu on the left.

Online jewelry store homepage featuring gold, silver, and rose gold earrings on a blush pink background with a filter menu on the left.

Pair of gold hoop earrings with a simple circular design, placed on a cream-colored satin fabric.

Pair of gold hoop earrings with a simple circular design, placed on a cream-colored satin fabric.

Screenshot of an e-commerce website showcasing gold hoop earrings on a satin fabric. The product is named 'Just Right Huggies,' priced at $45, with a color option in gold. The shopping cart summary on the right displays a picture of the earrings, the

Screenshot of an e-commerce website showcasing gold hoop earrings on a satin fabric. The product is named 'Just Right Huggies,' priced at $45, with a color option in gold. The shopping cart summary on the right displays a picture of the earrings, the product name, price, a quantity selector, and an option to add to the cart. Also shown are recommended products, including pearl drop earrings priced at $45.

Research & Inspiration

A research presentation board discussing creating a brand for clip-on earrings for adult women without piercings. The board includes sections on research purpose, target demographic, motivations, frustrations, thinking and feeling, hearing, seeing, doing and saying, and a photo and description of Jennifer, a 55-year-old woman from New York. The presentation examines issues like web design, marketing, store environments, and customer habits related to clip-on earrings.
A collage of fashion and jewelry images featuring gold earrings and rings, soft color palette, textured fabrics, flowers, and abstract design elements, with text overlays including 'The Seasons,' 'Header,' and a 'Shop Now' button.