‘Maine’ Lyric Video
LYRIC VIDEO | ADVERTISEMENT
This lyric video for Noah Kahan's 'Maine' serves as a custom-designed promotional piece for the Maine Department of Tourism, inviting viewers to experience the state's iconic autumnal beauty and coastal charm. The video employs a warm, intimate aesthetic, utilizing a limited, earthy autumnal color palette and grainy paper textures to evoke a cozy, ephemeral, and nostalgic feeling. The visual concept centers around a dynamic, evolving paper map. The video opens by following the map as it unfolds, creating a sense of anticipation and journey. We then zoom directly into the map, seamlessly transitioning the viewer from an overhead perspective to being immersed within the meticulously custom-crafted illustrations that depict classic Maine scenes.The journey continues with a focused moment, zooming in on a specific, picturesque location: Cape Elizabeth. The visual climax arrives with the song's closing line, "this town's just an ocean now," where an animated wave washes over the screen, concluding the piece with a dramatic and memorable visual statement that ties directly back to Maine's coastal identity.
*The audio track, 'Maine' by Noah Kahan, has been used in this project exclusively for student creative work and educational portfolio purposes and is not subject to commercial copyright for this use.
2025
ADOBE ILLUSTRATOR AND AFTER EFFECTS