Rooted in the raw, flickering energy of Austin’s underground, Impulse is a grunge-inspired sanctuary for the split-second decision. The studio rejects sterile perfection, instead embracing a grunge collage aesthetic where jagged edges, distressed textures, and xeroxed layers mirror the chaos of a life lived out loud. The brand philosophy trades hesitation for ink, leaning into a "trust your gut" ethos that honors the bold and the unpolished. At Impulse, the skin becomes a living canvas for the authentically unplanned—a visceral mix of high-contrast noir and street-art grit. This identity does not simply focus on the tattoo; it documents the adrenaline of the now, capturing the beautiful friction of a choice made in the heat of the moment.

Impulse

Brand Identity

Spring 2026

Illustrator, Photoshop, InDesign, After Effects

Black background with gray textured pattern, neon green text reading 'TATTOO' stylized as a tattoo font, and a smaller neon green banner below with black text that says 'TATTOO PARLOUR'.
Three Instagram story images on a dark textured background promoting a flash sale, tattoo discounts, and tattoo deals. The first features torn paper with bright green text 'Flash Sale,' blue text 'Today Only!', and pink text 'Trust Your Gut.' The sec
Tattoo aftercare kit with a black bag labeled 'Tattoo Aftercare Kit', a roll of medical tape, a pair of white gloves, small tubes labeled 'Heal' and 'Protect', a small jar, and printed instructions on how to heal a tattoo.
Two torn paper notes on a cracked concrete surface, one with a colorful collage background and the other with healing instructions in black and white text.
A graffiti mural on a brick wall with colorful torn paper and text that reads 'Do it anyway' in green, with additional phrases such as 'Trust your gut' and 'Walk ins encouraged' in pink and blue.
Street scene with graffiti stickers on a metal pole, including a pink heart with a banner reading "Impulse," a sticker with green and black text "Impulse," and a pink and green sticker reading "I trust my IMPULSE!"
A tattoo studio with a brick wall featuring the phrases "Trust Your Gut" and "Improve" in bright green text. There is a black tattoo chair, a metal cart with tattoo supplies, and large windows showing a city street with cars and neon signs outside.