Expresso is a fast-paced coffee delivery service based in New York City, created for commuters, creatives, and professionals who live life on the go. The brand is rooted in the urgency and energy of city living — delivering premium coffee in a New York minute. Drawing from the city's bold movement, traffic rhythms, and iconic pace, I developed a visual identity that communicates both speed and sophistication. The project included a custom logomark, a cohesive stationery suite, and an extended branding package with color palettes, typography, and imagery. To support Expresso’s digital presence, I created a series of social media brand impression ads and post concepts designed for dynamic, scroll-stopping engagement. Every element was crafted to give Expresso a memorable, energetic presence — both online and IRL.