This year’s Exodus Retreat at TCU centered on fostering community and intentional relationships between freshmen and local church communities, guided by the theme verse Exodus 15:17. In support of the retreat’s mission, a cohesive set of designs was created, including promotional graphics, signage, print materials, and T-shirt artwork. Visual inspiration was drawn from the retreat’s biblical namesake and the rugged landscape of Mount Sinai, reflected in the design’s earthy tones and illustrative elements. The visual identity aligns with brand guidelines developed by Emma Schluterman, while merchandise photography was captured by Ryland Scott, helping to present a unified and engaging retreat experience for all attendees.