Meet Elysian—a brand concept developed in response to a creative brief from The Glow and Grow Club, focused on refining design skills through real-world application. Elysian is built on the idea that everyday moments can become extraordinary rituals through simple, luxurious self-care at home. Their collection features premium Egyptian cotton bath sheets, plush robes and slippers, and fragrant candles, all designed to bring spa-like serenity into daily life. To reflect this vision, a custom lettermark was created that blends elegant serif typography with a subtle plant motif, capturing the essence of luxury and tranquility. Paired with refined typography, the resulting wordmark enhances brand recognition and versatility. The visual identity carries through product packaging, using cohesive typefaces, color palettes, and logos to create a unified, elevated brand presence that speaks directly to a discerning audience.