The "It’s All Greek To Me" campaign reclaims a phrase of confusion, transforming it into an invitation to experience Philoxenia—the Greek art of hospitality. The commercial narrative follows Greg, a tourist lost in Santorini, who is "adopted" by locals and immersed in a cinematic journey of traditional dance and family feasts. This daydream ends in a Cava restaurant, proving the brand delivers authentic Greek warmth right at home.

The digital strategy extends this aesthetic across social media, where high-quality food shots are blended with aspirational Greek lifestyle imagery. Dynamic, Santorini-inspired images use a consistent warm palette and textures to promote specific menu items and drive engagement, while educating followers on Cava’s cultural roots.

CAVA Advertising Campaign

Commercial Storyboard | Social Media Campaign

Fall 2025

Illustrator, Photoshop

Social Media Campaign

Collage of travel photos with a smartphone displaying the images on the screen. The collage includes a street scene in Greece, a man playing an accordion, a Greek salad, an ancient Greek ruin, a fish market, and a scenic view of the ocean with Greek architecture.
A smartphone displaying an Instagram story with photos of a Greek island landscape featuring white buildings with blue domes and a body of water. Next to it, two other Instagram story slides promoting Cava, a Greek sparkling wine, with text and an image of a Mediterranean dish.

Commercial Storyboard

A series of four images from a Greek-themed commercial showing people enjoying Greek food, dancing, and sightseeing in Greece.
An animated family scene with a Greek grandmother serving food at a family dinner, and a young woman eating a Greek salad in a restaurant, with a stylized Greek island background displaying the text "CAVA IT'S ALL GREEK TO ME".