Carnevore is an upscale Brazilian steakhouse concept that fuses the ritual of open-fire churrasco with the rugged beauty of the Colorado landscape. The brand identity channels primal indulgence and masculine elegance — bold, textured, and grounded in the raw elements of fire and earth. At the core is a custom wordmark logo, featuring notched, chiseled letterforms that suggest strength, precision, and handcrafted imperfection. These angular cuts become a recurring brand element, echoed across layout systems, icons, and motion to create a cohesive and instantly recognizable identity. Deliverables included a single-page restaurant menu with a strong visual hierarchy, a bold social media post, a short-form advertising video for digital platforms, and a responsive coded website prototype. Together, these pieces express a brand experience that is refined but untamed — just like the Carnevore dining experience.